“Look for the good” is more than a line from the Zeta Tau Alpha Creed, it’s a powerful call to action. It reminds us, like Rosie the Riveter did during a pivotal moment in history, that women possess incredible strength, resilience, and potential. By choosing to see the good in ourselves, we honor our unique power and purpose. And when we look for the good in others, we uplift and empower them too. In every challenge, every sister, and every step forward, Zetas carry this belief because empowered women empower women.