One of Zeta Tau Alpha Fraternity's 9 Key Values is Being Rather Than Seeming. A Zeta who understands and lives this key value...

• Shows vulnerability and allows others in 

• Interacts with others in an authentic manner 

• Shows a genuine interest in getting to know others 

This key value hits home even moreso if you are a North Carolina Zeta! Our state's motto is Esse quam videri, which is a Latin phrase meaning "To be, rather than to seem."